Fintechs are disrupting banking as they release app-based digital platforms that upend how consumers think about financial management, from loans to stock trading to payments and beyond. Although the new entrants have seen rapid growth, they are just now discovering they’ve been missing a critical piece in their offering; the ability to translate those digital finances into and out of cash. Cash remains a vital payment method for many consumers, and cash access is table stakes when it comes to selecting a primary financial services provider.
This white paper provides valuable insights into the cash needs of consumers and how cash can play a crucial role as a differentiator for fintech firms seeking to build strong customer loyalty and preference. The paper, commissioned by Cardtronics, utilizes data obtained through a consumer survey conducted by PG Research & Advisory Services.